Blackstar Communications clients have seen open rates increase by nearly four times, as well as increased blog views by tens of thousands and improved writing skills.
My approach
Lindsay Patton,
Blackstar Communications founder and David Bowie enthusiast
Writing an article headline employs the same strategies as creating a newsletter subject line or optimizing a blog title for SEO—it’s just a different way of packaging things. My journalism training has helped clients better understand their audience and craft content based on what the audience wants to see.
Journalism foundations
Creativity is the key to innovation, and innovation is required for growth. My goal is to make you stand out, not fit in. Creativity and thinking outside the box get us there.
Creative mindset
Reading analytics and knowing how to implement data-based strategies are necessary for digital growth. Analytics inform how I help clients evolve and I love the stories these numbers tell. To foster future growth, you must first understand what audiences want and do not want in their feeds. Analytics give us the answers.
Analytics
You are human first, client second. I understand life throws us curveballs, budgets are limited and we are all doing the best we can. That’s why my services are customizable and structured based on where my client will get the most value.