Banner that is the style of a newspaper to communicate the journalism strategies behind the company's digital marketing
  • Newsletters

  • Copywriting

  • Paid Meta ads

  • Social media

  • Content strategy

  • Writing coaching

  • Consulting

  • Journalism instruction

Book a free discovery call

My approach

Lindsay Patton,
Blackstar Communications founder
and David Bowie enthusiast


Writing an article headline employs the same strategies as creating a newsletter subject line or optimizing a blog title for SEO—it’s just a different way of packaging and presenting the content. My journalism training helps clients better understand their audience and craft content audiences want to see.

Journalistic strategies

Creative minded

Creativity is the key to innovation, which is required for growth. My goal is to make you stand out, not fit in. Creativity and thinking outside the box are what make that happen.

Digital growth relies on a strategist’s ability to read analytics and know how to implement data-based strategies. Analytics inform how I help clients evolve, and I love the stories these numbers tell, as well as how they help us understand what audiences want and do not want in their feeds.

Analytics driven

You are human first, client second. I understand life throws us curveballs, budgets are limited and we are all doing the best we can. That’s why my services are customizable and structured based on where my client will get the most value.

Empathy focused


Portfolio

Take a moment to browse through past and present client work, which features diverse industries and experiences.

In the six years I’ve worked with the Rutgers Alternate team, the program’s digital presence has grown significantly. Dedication to studying education trends and using quarterly analytics to inform where to pivot and innovate is how we got there.

  • Grew blog views from 12,500 per quarter to 30,500 views per quarter

  • Increased newsletter open rates from 21% to 50%

  • Launched a Pinterest strategy and grew impressions to 35,500

The stats:

Writing samples:

Between 2020 and 2021, I collaborated with FlexTal on its partnership with Entrepreneur. Acting as managing editor, I brainstormed content calendars, managed writers and wrote articles.

  • Led a team of eight writers

  • Managed the monthly content calendar

  • Edited, wrote and published 62 articles on Entrepreneur

The stats:

Writing samples:

Twist Out Cancer connects individuals touched by cancer with artists who honor their stories through artwork. Between 2020 and 2024, I increased the nonprofit’s digital presence and amplified participants stories.

  • Increased newsletter open rates from 12% to 41%

  • Organically grew LinkedIn following from 168 to 870

The stats:

Writing samples:

In 2023, I helped launch the Voices of Youth program in Grand Rapids with Rapid Growth publisher Tommy Allen. Serving as Project Lead, I taught in-person journalism lessons to area teens, followed by mentoring through writing and publishing an article.

  • Worked with more than 30 area teens to improve their writing skills and published articles by 15 teen participants, each one focusing on issues that affect their generation

The stats:

Writing samples:

Contact Us

Email Lindsay directly:
Lindsay@BlackstarComms.com